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  • The first thing we are taught in marketing is the 4 Ps - Product Place Price Promotion.The first thing I was taught in advertising was the Trikaya Grey 5-10 plan. Everyone knows the 4Ps; but the 5-10 Plan? Whats that? This is what it is: Simply put; the 5-10 plan states that any brand communication needs to aspire towards a rating of 10.To reach the same you need to first have a strategy( or propo..