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AdvertisingCategories
  • Every decade throws up a period defining category. A category that hits the sweet spot where client needs, agency business and the creative product meet. A category that not only throws up hip, buzz creating, award winning work; but work that actually helps sell the product. A category whose growth,ad spends (and competition!) booms. Let`s look back at the 70s/early 80s. I`d say the defining categ..