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By Ramnik Chhabra 13-Nov-2009 | 12:53

Just read that Business week estimates worldwide Marketing, Advertising and Promotion spends at 1.2 trillion dollars per annum. That`s 20% higher than India`s GDP; btw.

Now coming to the famous "Half of my marketing money is wasted; but I don`t know which half" quote; figuring out wasted marketing spends is a 600 billion dollar business!


Marketing Efficiency experts please take note.


ps: wonder what`s the global size of the IT Industry? Any guesses?