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By Ramnik Chhabra 05-Nov-2013 | 18:42

Since its inception 25 years ago; the Motilal Oswal brand has been single mindedly focused on a brand proposition of research based advice. This execution takes the idea forward in a refreshing way. To make an intangible product like broking come alive; we have used the advisor as a tangible dimension to our service. The creative idea is to use the format of a movie trailer to present the Motilal Oswal approach to investing.The trailor interplays a storyline interspersed with our Wealth Creation philosophy(as spoken by the MOSL advisor) to present the unique research based MOSL approach. Use of a unique setting/personality of the protagonist also helps in making the ad stand out.

Click here to view the Man From Motilal Oswal TVC