Industry Update Back
Ground Reality: Festive season brings no cheer

  • (i) GST- related price increases (in categories like apparel, accessories and electronics), (ii) far lower cash in the system compared to previous year's festive season, (iii) continued competition from online retailing and new malls, (iv) heavy rainfall, and (v) travel inconvenience caused by infrastructure works, among other reasons, were blamed for the decline in footfall and moderate YoY sales growth during the festive season (beginning in Navratri and ending after Diwali). This is after adjusting for the fact that the festive season began 11 days earlier this year compared to last year.
  • In apparel, unlike the last festive season, there was no distinct trend in favour of value retailing. Private label names like 'Westside' and 'Max' did not report uniformly better sales compared to players like 'Shoppers Stop' and 'Lifestyle' that have far lower proportion of private label sales. 
  • 'Jockey' was the exception among apparel or accessories, and performed very well.