bcwithrc
By
Ramnik Chhabra
13-Nov-2009 | 12:53
Just read that Business week estimates worldwide Marketing, Advertising and Promotion spends at 1.2 trillion dollars per annum. That`s 20% higher than India`s GDP; btw.
Now coming to the famous "Half of my marketing money is wasted; but I don`t know which half" quote; figuring out wasted marketing spends is a 600 billion dollar business!
Marketing Efficiency experts please take note.
ps: wonder what`s the global size of the IT Industry? Any guesses?