Press Release

Motilal Oswal Asset Management Company(‘AMC’ unveils Republic Day Campaign on Financial Planning

Mumbai, January 25, 2025 – Motilal Oswal AMC  has launched a new Republic Day campaign that seamlessly combines patriotism with financial empowerment.

The film opens with a wife waking up her husband for their building’s Republic Day celebration. Their vibrant camaraderie, set against the backdrop of the national flag, smoothly transitions to the importance of financial planning. The message resonates as the protagonist takes his first step towards securing his future with a SIP,inspired by his wife’s gentle nudge.

The campaign aims to educate modern day investors/fence sitters conveying the message: ‘Starting a SIP is as easy as waking up—it might feel daunting initially, but the pride and satisfaction of securing your financial future make it worth the effort’. It  encourages viewers to invest in their bright future while celebrating the nation''s progress.

“Mr. Sandeep Walunj, Group Chief Marketing Officer, Motilal Oswal Financial Services,said, “Republic Day is a time to reflecton our collective responsibilities towards the nation. Through this campaign,we aim to inspire individuals to take charge of their financial journey by starting small but meaningful steps, like investing in SIPs. Just as we take pride in the nation’s progress, we want every investor to feel the same sense of pride in building a secure and prosperous future.”

The campaign film is created by De Works Communications Pvt. Ltd., portrays a young couple’s journey of waking up to responsibilities- both personal and financial-symbolizing the ease of starting a SIP.

Motilal Oswal AMC''s recent campaigns have highlighted the importance of financial planning and SIPs through a series of impactful films that depict emotional stories which we come across every day. Their previous ‘New Year Campaign’ highlighted the importance of early planning showcasing four friends still brainstorming their New Year plans, while the #MeriTarafSe Diwali campaign celebrated the tradition of passing down values across generations. The Raksha Bandhan campaign, ''Badhti Zarooraton Ke Liye, SIP,'' depicted a brother using his SIP investments to surprise his sister with a gift that fulfilled her dreams,emphasizing the importance of future planning. On Children’s Day, MOAMC launched an emotional film urging parents to recognize the crucial role of Systematic Investment Plans (SIPs) in securing their children''s future.

YouTube Link: https://www.youtube.com/watch?v=Rv108twSjU0

Motilal Oswal Mutual Fund wishes everyone a Happy Republic Day!

Campaign Details

Director: Nitin Mali

Creative Producer: Nilesh Vaidya

Business Head: Rupali Pithwa

Production House: De Works Communications Pvt. Ltd.

Client: Motilal Oswal AMC

Campaign Credits

·      Sandeep Walunj, Group Chief Marketing Officer, MOFSL

·      Abhay Godbole, Head of Creative and Communications Excellence, MOFSL

·      Milind Khose, Manager, Marketing, MOAMC

About De Works Communications Pvt. Ltd. (DWC)

Based in Mumbai,De Works Communications Pvt. Ltd. specializes in creating high-end visual content for the NBFC and BFSI sectors. Their expertise spans TVCs, DVCs,animation films, AVs, and graphics, offering integrated pre- to post-production services. Known for their innovative storytelling and impactful visuals, DWC brings ideas to life with precision and creativity.

About Motilal Oswal AMC

Motilal Oswal Group possesses legacy in equities for over 3 decades. Motilal Oswal AssetManagement Company Ltd. (MOAMC) is registered with SEBI as the Investment Manager for Motilal Oswal Mutual Fund. It was incorporated on November 14,2008. It provides Investment Management and Advisory Services to investors based within and outside India and having AIF’s, Portfolio Management Services business and Mutual Funds.

https://shorturl.at/hW37D

For further details, contact:

Rohini Kute

Head, Corporate Communication,

Motilal Oswal Financial Services

Mob +919820196838

Mail: rohini.kute@motilaloswal.com

Disclaimer:

This publication is pursuant to Investor Education and Awareness Initiative by Motilal Oswal Mutual Fund. This shall not be construed as offer to invest in any financial product or Scheme.The objective of this publication is restricted to informational purposes only.All investors have to go through a one-time KYC (Know Your Customer) process.For further details on KYC, Change of address, phone number, bank details etc.list of SEBI registered Mutual Funds and redressal of complaints including details about SEBI SCORES portal, visit link HYPERLINK"https://www.motilaloswalmf.com/New_Page/KYC-and-Redressal-of-Complaints/9"https://www.motilaloswalmf.com//New_Page/KYC-and-Redressal-of-Complaints/9.SMART ODR portal, visit link https://smartodr.in/login.  Investors should invest only with SEBIregistered Mutual Funds details of which can be verified on the SEBI websiteunder “SEBI Intermediaries/ Market Infrastructure Institutions. Investments insecurities market are subject to market risks, read all relevant documentscarefully.

Mutual Fund investments are subject to market risks, read all scheme related documents carefully.