PressNote
MotilalOswal Group Calls the Bluff on Fraudsters with #YehConHai!
Mumbai, January 23, 2025 — As one of India’s reliable financial servicesbrands, the Motilal Oswal Group has long been a target for scammers looking toexploit its reputation. Through proactive measures and the deployment of twospecialised agencies working tirelessly to combat fraudulent activities, theGroup has successfully taken down more than 15,000 fake posts, videos, andapps. However, the menace persists.
To better equipinvestors in identifying and neutralising scams, Motilal Oswal FinancialServices has unveiled the #YehConHai campaign—an initiative to exposescam tactics and empower individuals on ways to identify scammers and protecttheir financial well-being.
Campaign Highlights
The #YehConHaicampaign includes three films that depict real-life scenarios where scammersimpersonate Motilal Oswal employees including Raamdeo Agrawal, the GroupChairman. These dramatized narratives bring to light common fraud tactics andreinforce the importance of vigilance.
EmpoweringInvestors to Invest Securely
MotilalOswal Group remains committed to creating a safe investment ecosystem. Byarming investors with knowledge and tools, the #YehConHai campaignrepresents a decisive step toward thwarting fraud and enabling secure financialgrowth.
Sandeep Walunj, GroupChief Marketing Officer at MOFSL, shared while we have been doingsubstantial work in taking down fake/fraud posts, we thought potential victimsmust also be opted in our efforts. Visuals work helps investors comprehend themodus-operandi of scammers and prepares them to deal with such attempts muchbetter. A sting operation was the creative device that we came up withinternally for this purpose.”
TheUrgent Need for Awareness
In2024 alone, the Reserve Bank of India (RBI) reported bank frauds amounting toover ₹ 139.3 billion. This emphasises the critical need for investor vigilanceand cautious decision-making. Scammers often exploit psychological manipulationto deceive their victims, targeting even seasoned investors. Motilal Oswal’s #YehConHaicampaign addresses this pressing issue with impactful educationalinterventions.
Identifyingthe Tell-tale Signs of Scams
Throughextensive research, the campaign has identified key red flags that investorsshould be wary of when approached by potential fraudsters:
- Pressure to act quickly or make rushed decisions.
- Promises of guaranteed returns.
- Assurances of instant or extraordinarily fast profits.
- Requests to transfer money to a separate, non-official account.
Toolsfor Verification and Support
Aspart of the campaign, Motilal Oswal Financial Services is providing investorswith dedicated channels to verify the authenticity of claims or individuals:
Investorsare encouraged to use these resources to ensure their financial safety.
Forcampaign visuals click on the below links:
- Raamdeo Agrawal: https://www.youtube.com/watch?v=RLaV_n3882U
- Ajay Menon: https://www.youtube.com/watch?v=XknttQ1Wo-w
- Nitin Shanbhag: https://www.youtube.com/watch?v=zPO3lAs0ye4
Campaign Credits:
· Anshul Srivastava, SeniorManager, Marketing, MOFSL
· Kartik Shinde,Associate Vice President, Marketing, MOFSL
AboutMotilal Oswal Group
MotilalOswal Group is a diversified financial services organization providing a rangeof services including retail broking and distribution, institutional equities,asset management, investment banking, private wealth management, Private Equityand home finance. Known for its value-driven approach, the Group is a trustedpartner to millions of investors nationwide.
For media queries, contact:
Rohini Kute
Head of GroupCorporate Communication
Motilal OswalFinancial Services Ltd
rohini.kute@motilaloswal.com