Mutual Fund Industry has grown greater than 6 times in the last 10 years, says Motilal Oswal AMC Study
Key Takeaways from the report:
- Q3FY25 Review: The mutual fund (MF) industry welcomed net inflows of 198k Cr, spearheaded by Equity funds, particularly in the active segment. This quarter saw the launch of 84 new schemes, which garnered around 24.8k Cr.
- Active Flexi Cap and Mid Cap Funds Shine: In the Equity segment, Broad Based funds stole the spotlight, capturing over 69% of the net inflows in this category. Thematic Funds saw decline in net flows, while Factor & Sector funds recorded increase in flows.
- Active Constant Maturity funds drive inflows: Debt funds experienced net inflows amounting to 38k Cr, primarily driven by Liquid funds. Passively managed Target Maturity funds saw significant outflows of around 8k Cr.
- Traction Continues in Hybrid Funds: Multi Asset funds lead with net inflows of 9.3k Cr, followed by Balanced Advantage funds (4.8k Cr).
- International Funds Continue Pause: Investors increasingly shied away from international funds with minimal flows in the segment.
|

Mumbai, 30
th January 2025: According to ‘Where the money flows’ study by Motilal Oswal Asset Management Company (MOAMC), India''s asset management industry has witnessed a remarkable growth of >6X in the last 10 years, with its assets under management (AUM) growing to INR 66.93 lakh crore in December 2024 compared to INR 10.51 Lakh crore in December 2014. The Study reveals that Passive Funds AUM grown to INR 10.85 lakh crore with total of 16% Market Share, while Active Funds AUM stands at INR 56.08 lakh crore as of December 2024.
The study ‘Where the money flows’ aims to present a snapshot, highlighting the dynamic shifts and patterns that have shaped the mutual fund landscape in the past quarter. As per the study, Equities take away majority of the share with 60.19% of total AUM, followed by 26.77% in Debt, 8.58% in Hybrid and 4.45% in others.
Prateek Agrawal, MD & CEO, Motilal Oswal Asset Management Company Ltd said, “India’s mutual fund industry has seen remarkable growth, with AUM reaching ~?67 lakh crore, driven by economic progress and rising financial literacy. This expansion reflects the industry’s ability to meet diverse investor needs and strengthen the financial ecosystem. Innovation, technology, and tailored investment solutions will be key to sustaining growth and navigating future opportunities.”
Pratik Oswal, Chief of Business Passive Funds, Motilal Oswal Asset Management Company Ltd said, “Gaining clarity on the movement of funds within financial markets is essential for making strategic and informed investment decisions. Our latest report comprehensively examines cash flow trends and investor behavior within the mutual fund industry for the quarter ending December 2024, showing remarkable 6x growth in AUM over the past decade, reaching ?66.93 lakh crore. These insights highlight emerging patterns, such as the dominance of Active Flexi Cap and Mid Cap funds, the rise of Passive Funds to a 16% market share, and may help in anticipating market shifts while aligning our strategies with evolving investor preferences."
Equity funds take a front seat
The MF Industry recorded net inflows of approximately ?199k Cr in the quarter. Equity and debt collectively account for 67% and 19% of the quarterly flows, respectively.
Active Equity led the way with net inflows of about ?105K Cr, followed by ?29K Cr in Passive Equity. Active Debt funds experienced net inflows of approximately ?47K Cr, while Passive Debt funds recorded net outflows of around ?9K Cr.
Investors preferred Broad Based funds
Broad-Based funds accounted for approximately 69% of market share, capturing the majority of equity net inflows. The share of Active Broad-Based funds rose from 57% to 70% on a quarter-on-quarter basis (QoQ), while share of Passive Broad Based Funds declined from 90% to 66% QoQ.
Among Active Equity, Thematic funds saw decline in net inflows from previous quarter, settling at ?14K Cr. In Passive Equity, the decline in Broad-Based flows was offset by an increase in net inflows into Factor and Sector funds, which accounted for 22% and 10% of net inflows in this quarter, respectively.
Flexi Caps lead the Broad-Based segment
Investors preferred Active Flexi Cap & Mid Cap funds, each taking away around ?15k Cr net inflows. Investors continued to prefer Passives for their Large Cap allocations with the category receiving ~84% of net inflows. However, there was a slight decline in the share of flows, which shifted towards the Mid-Cap and Small-Cap segments.
Investors preferred Consumption & Infrastructure in the Thematic segment
Overall, net inflows in thematic mutual funds declined from around ?17K Cr to ?14K Cr. Consumption and Infrastructure received significant inflows in the thematic space and accounted for ?4.5K Cr. Passively managed Thematic funds saw emergence of new themes like Capital Markets, EV and Tourism.
Active Constant Maturity drive net inflows
Constant Maturity funds dominated the inflows, making up around ?37k Cr, overall. This was followed by categories like Corporate Bond and Gilt, receiving inflows of around ?6k Cr and ?4k Cr respectively. Target Maturity funds, on the other hand, recorded net outflows of around ?8K Cr.
Liquid funds drive Estimated Net Flows
Overall, Liquid funds constituted around 41% net flows, totaling at ?15k Cr. This was followed by Low Duration & Ultra Short Duration categories, receiving inflows of ?7.5k Cr and ?7k Cr respectively. Generally, investors use debt funds with maturity up to 1 year to park excess cash in the short term leading to high volatility in inward & outward flows. The share of net inflows of Money Market funds declined from 27% to 9% (QoQ).
Multi Asset funds continue to see strong traction
Multi Asset funds led the Hybrid category, securing 48% of the net inflows, followed by Balanced Advantage (25%) funds. The share of net inflows for Equity Savings funds declined from 26% to 15%, while Aggressive Hybrid funds experienced a notable increase in their share, rising from 4% to 12% on a QoQ basis.
International Funds see continued pause in inflows
The international category experienced minimal flows across segments, largely due to restrictions on new investments in such schemes imposed by the RBI threshold. Active Broad-Based and Passive Broad-Based funds each recorded net inflows of ?0.1k Cr. Passively managed thematic international Funds saw net outflows of ?0.3K Cr.
About Motilal Oswal AMC
Motilal Oswal Group possesses legacy in equities for over 3 decades. Motilal Oswal Asset Management Company Ltd. (MOAMC) is registered with SEBI as the Investment Manager for Motilal Oswal Mutual Fund. It was incorporated on November 14, 2008. It provides Investment Management and Advisory Services to investors based within and outside India and having AIF’s, Portfolio Management Services business and Mutual Funds.
For further details contact:
Rohini Kute
Head, Corporate Communication,
Motilal Oswal Financial Services
Mobile: 9820196838
Mail:
rohini.kute@motilaloswal.com
Data as of 31-Dec-24.
Source:AceMF, AMFI, MOAMC.
Disclaimer:
This release has been issued on the basis of internal data, publicly available information and other sources believed to be reliable. The information contained in this document is for general purposes only and not a complete disclosure of every material fact. The Stocks (if any) mentioned herein is for explaining the concept and shall not be construed as an investment advice to any party. The information / data herein alone is not sufficient and shouldn’t be used for the development or implementation of an investment strategy. It should not be construed as investment advice to any party. All opinions, figures, estimates and data included in this article are as on date. The article does not warrant the completeness or accuracy of the information and disclaims all liabilities, losses and damages arising out of the use of this information. The statements contained herein may include statements of future expectations and other forward-looking statements that are based on our current views and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in such statements. Readers should note that all the data & figures mentioned in the below report are estimates and may not be in-line with actual cash flows in the industry and shall be fully responsible/liable for any decision taken on the basis of this article. The data is sourced from a third-party vendor & all Net Flows are calculated after adjusting monthly returns on the fund AUM. Motilal Oswal AMC is in no way responsible for the accuracy of the data. Investments in securities market are subject to market risks, read all relevant documents carefully.
Mutual Fund investments are subject to market risks, read all scheme related documents carefully.