This Valentine’s Day, commit to ‘The One’ that Truly Matters: Motilal Oswal AMC’s Campaign on SIP
Mumbai, 10th February 2025: Motilal Oswal Asset Management Company (‘MOAMC’) has launched a Valentine Day campaign towards educating investors in building financial future with Systematic Investment Plans (‘SIPs’). The said campaign ‘encourages individuals to make a different kind of commitment—one that lasts a lifetime, through disciplined investing in mutual funds.
In its latest digital campaign, MOAMC presents a heart-warming yet insightful film that redefines the idea of commitment, emphasizing the importance of financial security through SIPs. The campaign film follows the story of two roommates, Prachi and Aashi, as they navigate the excitement of Valentine’s Day. While Aashi prepares for a romantic evening, Prachi surprises her with an unexpected commitment—not to a partner, but to her future. She has chosen to invest in a SIP, ensuring financial stability and long-term growth.
Speaking on the campaign Sandeep Walunj, Group CMO, Motilal Oswal Financial Services Ltd said, “Love and relationships evolve, but financial security is something you can always count on. Our Valentine’s Day campaign reinforces the importance of investing early and consistently through SIPs, ensuring that individuals can fulfil their long-term goals—whether it’s traveling, buying a home, or achieving financial independence."
Through witty and relatable storytelling, the film encourages young investors to prioritize financial planning. It highlights SIPs as a simple, stable, and trustworthy way to create wealth over time.
In the past year, Motilal Oswal AMC campaigns have highlighted the importance of financial planning and SIPs through a series of impactful films. The new campaign follows MOAMC''s earlier investor education campaigns for Republic Day, New Year, Diwali, Raksha Bandhan, and Children''s Day.
YouTube Link: https://youtu.be/GDzUrTcUnHo?si=RWa_d5h1Uw0vhL6S
Campaign Credits
Sandeep Walunj, Group Chief Marketing Officer, MOFSL
Abhay Godbole, Head of Creative and Communications Excellence, MOFSL
Milind Khose, Manager - Marketing, MOAMC
Kartik Shinde, AVP – Marketing, MOFSL
About Motilal Oswal AMC:
Motilal Oswal Group possesses legacy in equities for over 3 decades. Motilal Oswal Asset Management Company Ltd. (MOAMC) is registered with SEBI as the Investment Manager for Motilal Oswal Mutual Fund. It was incorporated on November 14, 2008. It provides Investment Management and Advisory Services to investors based within and outside India and having AIF’s, Portfolio Management Services business and Mutual Funds.
For further details, contact:
Rohini Kute
Head, Corporate Communication,
Motilal Oswal Financial Services
Mob +919820196838
Mail: rohini.kute@motilaloswal.com
Disclaimer -
This publication is pursuant to Investor Education and Awareness Initiative by Motilal Oswal Mutual Fund. This shall not be construed as offer to invest in any financial product or Scheme. The objective of this publication is restricted to informational purposes only. All investors have to go through a one-time KYC (Know Your Customer) process. For further details on KYC, Change of address, phone number, bank details etc. list of SEBI registered Mutual Funds and redressal of complaints including details about SEBI SCORES portal, visit link https://www.motilaloswalmf.com//New_Page/KYC-and-Redressal-of-Complaints/9. SMART ODR portal, visit link https://smartodr.in/login. Investors should invest only with SEBI registered Mutual Funds details of which can be verified on the SEBI website under “SEBI Intermediaries/ Market Infrastructure Institutions. Investments in securities market are subject to market risks, read all relevant documents carefully.
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