Corner Office Back
The Corner Office: Brightening the portfolio..

  • This product fits well into JYL's niche and innovative product portfolio. It was launched initially in Kerala, with the potential to reach a customer base of over 30m people. JYL initially targets   to make Ujala Crisp and Shine an INR1b sales product in south India, and then take the brand to other states - but one state at a time. It  targets  a turnover of INR2.5b from this brand over 4-5 years.
  • After regaining the lost market share in the household insecticides business, Maxo is expected to do better in the coming years, led by government initiatives (such as Swachh Bharat) and lower competitive intensity. Mortein (Reckitt) has not been doing well in the market, as is the case globally. All out (SC Johnson) has also lost focus on liquids. Both these brands are losing share to Good Knight (GCPL) and Maxo (JYL). GoodKnight is very strong in south India and Maxo in east India.